Resistance to Organizational Strategic Change Essay

Resistance to Organizational Strategic Change - Essay Example However the effects of the resistance to organizational change, various ways have been adopted to overcome the resistance. This essay puts into perspective various methods of managing resistance to change through aspects of education, participation, negotiation, facilitation, and coercion. It will further engage in identifying the best strategy to use at a given time, how it is supposed to be used, some of their advantages, as well as the limitations. Opposition to change usually begins with an individual and then spreads to create a faction in the organization (Kavanagh and Ashkanasy 2006). This essay attempts to answer the following questions: 1. What are the strategic developments that BMW has adopted and how can resistance to change be overcome? 2. How can the strategic developments in company be analyzed using the example of BMW? 3. What recommendations can be made in regard to the case scenario of BMW’s strategic developments? BMW is an international motor company that h as engaged in a plan to keep the company top in the industry by making appropriate and timely changes in the organization. The company has gone to the heights of making changes in its operations, staffing as well as in the management to ensure that they conform to the changing trends. Such changes have confronted opposition directly or indirectly. Resistance to organizational change can be overcome through proper policies that involve adequate preparedness and thorough sensitization of all the involved personnel. When confronted with the need for change, there are factors that organizations need to consider before the change is effected. Firstly, the organization should have a prospect of the resistance that is expected from the employees and the organizational system. The organization is composite and therefore, all its facets should be put into consideration before a change can be made. Secondly, it is important to consider the agency of the change in order to plan on how to handl e resistance. Decisions that are urgent and need immediate intervention are supposed to be handled with caution and the resistance handled immediately it immerges. In contrary, long term changes may take more time to implement and may involve extensive consultations. Thirdly, the most accurate information should be available about the change. This facilitates ease adoption and casts any doubt and suspicion. Lastly, it is important to consider the mover of the change relative to the position in the organization (Potter and Schlesinger 2008, pg 1). This is because a junior staff pushing a change alone without the support of the senior staff can be an overwhelming task, it is important that all the employees collaborate in effecting the change. Resistance from the high cadres of the organizational management or indifference can result to failure of the change. Apart from analyzing factors relating to the situation of the change, the rate of the adoption of the change is determined. It is important to analyze the situation carefully if it extensive and is deep. In addition, if the change proves to involve many people and some good amount of information, then it means it will have to be implemented in slow phases. For example, BMW’s change of the board of management structure in 2012 involved extensive consultations across the managers and the stakeholders. The aim of the change was to incorporate a

Media Comparison Paper Essay Example | Topics and Well Written Essays - 1000 words

Media Comparison Paper - Essay Example The E-business in its simplest form can be described as doing business in electronic form. Online presence is one predominant form of e-business. Today we are living in a society where the marketing techniques hold a great deal of importance. These techniques include marketing communication together with packaging of the product or service. Mass media plays a crucial role in propagating the message from the company to the existing as well as prospective customer. 'Mass media' a perfect combination of 'Mass' i.e. the public and 'media' i.e. the means of communication, is a deceptively simple yet broad term which encompasses Institutions as well as individuals. Electronic media, print media, internet, informal channels etc are all different forms of mass media. Now a days print media stands distinctly apart from other forms of media. While internet is able to provide us instant access to any information that we desire, print media has the potential of holding our attention provided the company is able to come out with a catchy advertisement. This forms the basis for further exploration. Dell seems to have mastered the art of co ming out with catchy ideas while propagating the message through print media. ... ell makes it a point that the advertisement appears distinctively graceful and full of information, sufficient enough for the prospective customer to do some initial research. In addition the company indicates its website address as well, with the information that the products can be customer built depending upon the requirements of the customers. This helps the company in making it a comprehensive marketing communication campaign. Dell.com: Where every day brings a New Deal The homepage of Dell is quite attractive as compared with the latest laptops inviting the visitor to at least have a look on the features. In the products category on the net, the company displays its entire range of products with options for the customer to go through all these products and zero-in on the desired one. Subsequently, the customer is taken on the desired product page, which displays; i. The price of the product ii. The tabs 'Build yours' and 'Build Yours with 64 bit power' for customization of the product1 Once the customer starts making his/her own product e.g. laptop computer with distinctive requirements, the costs of the product gets updated automatically. This feature is generally not found with other companies Once the prospective customer finalizes his/her requirements, the website asks the customer to fill out some of the personal details so that the company executive could get in touch with the person/s. This process hardly takes couple of minutes. Now, it is the turn of the company and its executives to get in touch with the online visitor and offer him/her the products at best possible prices. This is perfectly in line with the theories of communication which say that the visit must be followed up with matching offers to the customer. If the customer feels inclined